NORMANDALE COMMUNITY COLLEGE

COMMON COURSE OUTLINE

BUSN 1132 INTRODUCTION TO INTERNATIONAL MARKETING

I.          Effective Date:  Fall 2007 – To be reviewed by department annually.

II.        Catalog Description:

            BUSN 1132 Introduction to International Marketing 3 CR F,S

            Explores the globalization of markets, it provides an approach and framework   identifying and analyzing the important cultural and environmental uniqueness of         any nation or global region.

III.       Recommended Skills:

            No prerequisites.  Reading level 3, English level 2, Math level 1.

IV.       Course Content:

            A.        An Overview

            B.         The Cultural Environment of Global Markets

                        A.  History and Geography:  The Foundations of Cultural Understanding

                        B.  Cultural Dynamics in Assessing Global Markets

                        C.  Business Customs in Global Marketing

                        D.  The political Environment

                        E.  The International Legal Environment:  Playing the Rules

            C.        Accessing Global Market Opportunities

                        A.  Developing a Global Vision through Marketing Research

                        B.  Emerging Markets

                        C.  Multinational Market Regions and Market Groups

            D.        Developing Global Marketing Strategies

                        A.  Global Marketing Management

                        B.  Products and Services for Consumers

                        C.  Products and Services for Businesses

                        D.  International Marketing Channels

                        E.  Exporting and Logistics

                        F.  Integrated Marketing Communications and International Advertising

                        G.  Personal Selling and Sales Management

                        H.  Pricing for International Markets

            E.         Implementing Global Marketing Strategies

V.        Outcomes:

            Upon successful completion of the course, the students should be able to:

                        A.  Describe the scope and the dynamic environment of international                                    trade.

                        B.  Promote cultural understanding and assessing culture dynamics in                                  global markets.

                        C.  Understand the growing interdependence of nations and peoples and                                         develop an ability to apply a comparative perspective to cross-cultural                                  social, economic and political experiences in an international business                                context.

                        D.  Assessing global market opportunities, the different multinational                                    market regions and market groups.

                        E.  Develop products and services for consumers and understanding the                                          international channel differences.

                        F.  Understand exporting and logistics issues for business.

                        G.  Integrate marketing communications and international advertising,                                   personal selling practices.

                        H.  Understand the global perspective of pricing.

VI.       Methods for Evaluation of Student Learning:

            Mid-term, final exam, classroom participation, outside of class projects.

VII.     Special Information:

            None