BUSN1100: Principles of Marketing

Common Course Outline

Effective Date: Fall 2007

Catalogue Description: This is an introductory course which a focus on conveying the fundamental principles and concepts and vocabulary of marketing.

Recommended Skills: No prerequisites.

Course Content Includes:

1.      Marketing strategy and its connection to corporate strategy

2.      Social responsibility and ethics in marketing

3.      Marketing research and information systems

4.      The marketing environment

5.      Market segmentation, target markets and customer behavior

6.      The marketing mix: product, price, distribution and promotion decisions

Learning Outcomes:

Upon completion of this course, students should be able to

1.      describe the role of marketing in organizations,

2.      discuss how environmental forces affect marketing,

3.      discuss ethical and socially responsible decision-making in marketing,

4.      explain how marketers obtain the information necessary for making good decisions,

5.      identify the characteristics of organizational and consumer markets, segmentation and targeting strategies, and buyer behavior, and

6.      describe the composition of the marketing mix, the relationships between the components, and the creation and maintenance of the appropriate mix. 

Methods for Evaluation of Student Learning:

Can include as appropriate:

1.      Testing

2.      Case studies

3.      Simulations

4.      Projects

5.      Other assignments

6.      Classroom activities